By David Olsen Platinum Quality Author
If you’re a website owner and you’re trying to get organic search engine traffic then you’ve probably heard the term “Google Pagerank”. But what is Pagerank and how does a websites pagerank effect search engine rankings? In this article I’ll address those questions and try to give you some insight into this often confusing topic.
What is Google pagerank?
Google developed the “pagerank” system several years ago for the purpose of gauging how “important” a web page is. The higher the pagerank, the more “important” Google thinks the webpage is. Google uses this gauge as a part of its ranking algorithm.
Where does pagerank come from?
Pagerank is all about webpages linking to other webpages. You see, every page that Google indexes has a pagerank value associated with it. Every time one page links to another page, a portion of that pagerank value “passes” to the page it links to. Higher ranking pages, pass more pagerank to the pages they link to.
What happens is, when one page links to another page, it’s kind of like the page that does the linking is voting for the other page. So to get pagerank to your webpage, all you have to do is get other pages to link to it.
Pagerank is really just a mathematical calculation that determines how “important” a webpage is based on how “important” the pages that link to it are.
A crucial point here that is often misunderstood is that pagerank is passed on a page by page basis. Many webmasters assume that a sites pagerank is determined by its home page. While it’s true that the homepage is often the highest ranking page within a website, it doesn’t have to be. Any page on a given website could rank higher then the homepage.
The myth that the homepage will have the highest pagerank comes from the fact that many webmasters (especially old school webmasters) participated in reciprocal linking programs where they would exchange links to each others homepages. So, by default, the homepage wound up with the highest pagerank simply because it had the most links pointing to it.
So how will my pagerank affect my search engine rankings?
Pagerank is simply not as powerful as it once was. There was a time when all you had to do to rank well was to get enough websites to link to you and you could dominate virtually any listing you wanted. Today, the ranking algorithm is much more complex. Many other factors are taken into account. However, pagerank does still play a reasonably important roll so getting backlinks is still a major task in the search engine optimization world. It’s just that the way we go about getting those links has changed.
How do I check a sites pagerank?
Google offers a free toolbar that you can download and install on your machine. One of the things this toolbar does is to display the Pagerank of whatever webpage you’re looking at.
One final note, my recommendation is to never worry too much about Pagerank. Build your website to the best of your ability; create well written, compelling web pages and you’ll get backlinks naturally. Further, take some of your better articles and submit them to a few article directories – include a resource box which links back to your site and you’ll get some excellent backlinks pretty quickly. Just stay away from reciprocal linking campaigns, whatever benefit they once had is long gone.
David Olsen has been an Internet Marketer since 1999. In his career he has developed well over one hundred affiliate websites and promoted dozens of products. He is an expert in SEO and writes extensively about it at his flagship website, D-Olsen.com
Visit his site today and sign up for his free SEO Success Guide
A lot of online business owners start with no money. They have to do everything themselves — the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product’s marketing needs. As their business expands over time, they will find that their simple “homemade” site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.
Sounds familiar? Chances are, you’re someone who started everything with no money too, so you’re pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don’t want to do.
When you hire a web designer to do your job for you, you are doing more than just handing over the “dirty job” to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you’re halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.
On the other hand, the designers you hire a professionals so they are good at what they do. By outsourcing your web design jobs to them, you won’t have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.
Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!
So, remember to not just work your business, but grow your business too!
Trillion; Safe estimates peg it as the amount of currency that’s traded on the Forex every single day.
Trading on the Forex is one of the fastest growing income generating opportunities in the world. All it takes to start is a small investment (many dealers will start you off with as little as $250), and some knowledge of the world markets and of trading. Oh. And, according to those that do it every day and live off changing dollars to pounds to francs and back, some common sense, some practicality and a lot of faith are a big help.
1. The market began in the 1970s with the introduction of free exchange rates and floating currencies. It’s the open market where the world’s currencies are exchanged and traded with few regulations. Because of the open nature of the market nearly anyone can trade and make money. The volume of trading and the enormous number of players make it almost impossible for any one trader to manipulate the market.
2. The market is open 24 hours a day, from Sunday evening to Friday evening, and there are always trades to be had. This makes it one of the most liquid and constantly moving markets in the world
3. While most transactions are made in lots of 100,000, marginal trading allows traders to start trading with an investment of as little as $250-500.
Marginal Trading- The Blockbuster Earner
Marginal trading simultaneously makes trading on the foreign exchange market so possibly profitable – a great risk. Trading on the margin is simply trading with borrowed capital. Depending on your dealer, you can purchase $100,000 worth of currency for as little as $500. If your trades are on target, you make a profit on the entire $100,000 lot – minus dealer commission, of course. If, on the other hand, your trade ends up losing you money, you could end up being liable for far more than the $500 you originally invested.
So that’s why one of the strongest bits of advice you’ll hear from most experienced forex traders is ‘Keep your eye on the margin’ – or even more strongly, ‘Don’t ever trade on the margin’.
* Buy low, sell high. Yes, it’s a roadkill cliche, but there are many people who forget that the market runs in patterns of dips and rises. Keep your eye on the pattern and buy when the exchange rate dips, then sell when it peaks.
* Remember to cut your losses. No one, no matter what they tell you, runs a 100% profitable system. What they do have is the knowledge to get out of a trade before it goes further south. If you make a trade that decreases in value, decide ahead of time how much you can afford to lose. When you reach that low, sell. Don’t hang on ‘in case it turns around’.
*Understand the situation in the country whose currency you’re trading. The economy and politics of a country have a profound effect on the exchange rate of its currency. Keep your ear to the ground and be prepared to move based on what you hear – because everyone else will.
* Select a system that fits your lifestyle. System is what it’s all about, according to traders who make money in the market. A system helps you decide in advance exactly how much you can afford to lose, and set stop/sell or buy orders based on those figures. Pick a system, live your system, and don’t second-guess your system.
* Focus on the bottom line. Especially if you’re day trading, you’ll find that you lose at least as often as you win – but you can still come out ahead if you plan your strategy and system out in advance. By deciding in advance how much you can afford to lose in a trade, and when you should take your profits and cut them loose, you’ll make a profit even when most of your trades are losers.
* And remember remember remember to upgrade your knowledge before taking the forex leap.
Treat forex trading like a regular business. You can’t make money without knowledge, skills and a good attitude. Study, take notes and practice – then go out there and make some serious money.